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There’s a common theme in small business today. Be on social media. Utilize Social Media. Love Social Media. It is flooding business strategy as if the day you sign up, an instantaneous growth of revenue will occur (it won’t). Companies are flocking to Facebook, Twitter, Google+ and LinkedIn to get their piece of the pie. [...]
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Or at least marketers are, most of the time. Think about this carefully. The first time you send out a direct mail piece, or include someone on your list who wasn’t necessarily, kind of, sort of “really” opted-in, or took advantage of the many other tempting, ethic-less opportunity finding strategies that media platforms present to [...]
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Previously, I wrote a post that introduced the four main stages of awareness in a sales cycle. Here, I’d like to revisit each of those stages, paying particular attention to what kind of content you can create to make the particular stages even more compelling for you and your company: The First Stage of Awareness: [...]
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The web has changed the way marketers, sales, and buyers interact. We get that. The uprising success of content based marketing is leading a movement stronger than the markets themselves. We’re learning that. And as buyers continue to gain more and more leverage of the buying process, content is becoming increasingly important in defining marketing [...]
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Content is sharing. Sharing is expanding. Expanding is sexy. Sexy leads to content. That has pretty much been the theme for the past year in marketing. Content sharing has jumped to the forefront of the marketing mix and has taken over a large share of strategies around the web. For good reasons too. We are [...]
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We work and play in a technological world where tone has lost its presence, or has it? As we’ve all become accustomed to interpreting e-mails, text messages and chats to determine the other person’s personal feelings behind the messages, I feel many of us forget that our tones are still easily unveiled through electronic communications. [...]
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